SnowFest Returns to Park City Live with The Palms and Last Call

Centered at the 50-yard line of Main Street, Park City Live (PCL) was, once again, the pulse during this year’s Film Festival bringing the best in entertainment to Hollywood’s elite. Palms Casino Resort teamed up with Park City Live to present SnowFest 2019. In the midst of a $690M renovation that includes a state-of-the-art nightclub and dayclub, Palms collaborated with PCL to bring A-list performers, G-Eazy, Marshmello, and Above & Beyond to kick off week one of the festival. Mirrored Media was Park City Live’s official production partner throughout the first weekend of the film festival.

PCL featured headlining artists, Diplo followed by rap sensation Machine Gun Kelly, ZHU and number one DJ in the world, Martin Garrix. LAST CALL partnered with Park City Live to create a LAST CALL lounge where guests could hang out and enjoy the hangover prevention drink. LAST CALL contains a combination of vitamins, plant extracts and electrolytes to help the body recover and replenish quickly. LAST CALL’s powerful formula is contained in a jewel-like bottle and multi-part cap that protects the active ingredients until the user breaks the seal and is ready to consume the drink. The innovative packaging system allows ingredients to be delivered at maximum potency without the use of chemical preservatives, mixing agents or pasteurization.

The Palms also announced KAOS Dayclub & Nightclub which would consist of a fully integrated 73,000 square foot dayclub and 29,000 square foot nightclub and feature exclusive residencies with world-renowned musical artists including Above & Beyond, Cardi B, G-EAZY, Kaskade and Skrillex, opening early April 2019 as part of the ongoing $690M renovation.

When turning PCL into KAOS, we had extensive signage including full bar wraps, mezzanine wraps, stage signage, gobos, Lightbox entry signage, artist green room step and repeat, custom pillows for the tables, hanging 3D logos, and a custom immersive neon step and repeat photo booth.