We teamed up with Crave and Brick and Mortar to put together an incredible rockin’ lineup for this year’s CraveOnline SXSW show, taking place March 12th at Rusty’s on 7th from 8pm-2am. For VIP access, fans were able to download the SoundHound app and show it at the door to skip the line.

Artists included: Mellow Hype, Semi Precious Weapons, The Silent Comedy, Miniature Tigers, Queen Caveat, Super Water Sympathy, Emily Danger, The Montauk Project, Danny Malone, Memoir, BUGS IN THE DARK and a special surprise appearances from Lady Gaga and Odd Future.

Check out the full play by play and pictures here.

Hype Music followed the Crave Online showcase by packing the house for some of the hottest emerging acts including The Gallery,Dinner and a Suit, Gone by Daylight and more, with a special DJ set by New Beat Fund.

At this year's SXSW, we teamed up with CraveOnline, SwingHouse, SoundHound, and MTV's Hype Music, to help produce two unique days of showcases.