After a record-shattering first season, Beast Games is back—bigger, bolder, and more intense than ever. Prime Video’s hit competition series returns with a high-stakes twist as MrBeast assembles 200 elite competitors: 100 of the planet’s strongest challengers versus 100 of the world’s sharpest minds. In Beast Games: Strong vs. Smart, contestants battle for an eye-watering $5,000,000 prize in an ultimate collision of brain and brawn where alliances form, trust breaks, and every challenge pushes the limits of human strength, intelligence, and strategy. 

To celebrate the launch of Season 2, Prime Video and MrBeast delivered a truly legendary creator experience—one that could only exist at the scale of Beast Games. Hosted at the iconic Academy Museum of Motion Pictures, the VIP screening event immersed guests in the world of Strong vs. Smart from the moment they arrived.

The evening began with a jaw-dropping welcome moment featuring two Lamborghinis flanking the entrance, setting the tone for the spectacle inside. Larger-than-life recreations of show elements filled the exterior plaza, including a massive branded Beast Games portal, sculptural plinths and arches, and masked guards pulled straight from the series. Inside the museum, guests stepped through a Beast portal and onto a bold blue carpet step-and-repeat before heading into the theatre. Adding to the world-building, a detailed miniature replica of the Beast Games city—brought to life by Loews—gave attendees a first look at the scale and ambition of the show.

Inside the Academy Theatre, DJ Spider energized the crowd ahead of the screening. MrBeast then took the stage to introduce an exclusive first look at the season, screening the first two episodes, punctuated by a dramatic curtain reveal that drew audible reactions from the audience.

Immediately following the screening, masked Beast Games guards escorted guests upstairs to the museum’s breathtaking Dome, which had been transformed into a live, interactive Beast Games experience. Entering through the iconic portal, creators were met with a striking recreation of the $5 million cash pyramid—rebuilt using stacks of Beast Bucks. The space featured multiple games pulled directly from the show, alongside new challenges inspired by the series, giving creators the chance to compete head-to-head for Beast Bucks redeemable at the on-site Beast Store for exclusive merchandise and premiums.

Game highlights included a reactive LED memory floor where players raced to recall and recreate illuminated patterns, and a high-tension balance challenge straight from the show: creators took turns adding rocks to a suspended board, with the first person to crack the heart and spill the Beast Bucks losing the game. Every activation reinforced the show’s core theme—strategy versus strength—while fueling friendly rivalry among attendees.

The Dome also featured a fully immersive hospitality experience, including a Feastables market, passed bites inspired by the show, themed cocktails and mocktails, and a fully functioning Starbucks serving custom Beast Games beverages. Creators could personalize their own Beast Games jerseys and design exclusive Starbucks swag, ensuring the experience lived on long after the night ended.

Earlier in the day, we produced a dedicated creator junket content studio, where top creators cycled through the space to capture original content alongside MrBeast. Creators then went live on Twitch, streaming exclusive sneak peeks of the experience as they played Beast Games-inspired challenges with MrBeast, giving fans a real-time look inside the world of Strong vs. Smart ahead of the premiere.

The Beast Games Season 2 VIP Screening delivered a one-of-a-kind fusion of entertainment, competition, and creator culture—an unforgettable night that set the stage for the most ambitious season yet.