Disney+ brought the spirit of Halloween to life with Disney+ Halloween Fest, an immersive, family-first celebration hosted at The Walt Disney Studios in Burbank, California. Designed as a large-scale experiential event for kids and families, Disney+ transformed the iconic studio lot into a playful, high-energy Halloween destination—blending entertainment, interactivity, and storytelling rooted in Disney’s beloved franchises.

Stars from fan-favorite Disney shows and movies—along with celebrity guests—arrived in costume, setting the tone for a truly magical day. Throughout the lot, guests encountered live performances, interactive games, rides, and activations customized to integrate Disney+ featured properties. An epic costume contest became a centerpiece moment, celebrating creativity and family fun with hundreds of participants, celebrity judges, and winners walking away with large grand prizes.

Trick-or-treating around the Studio lot tied the experience together, turning the iconic setting into a whimsical Halloween landscape including trick or treat spooky doors giving young guests the opportunity to visit the houses from some of their favorite Disney+ characters. Every detail from programming to pacing was thoughtfully curated to ensure a magical experience that reflected Disney’s storytelling legacy while delivering modern experiential engagement that only Disney could.

Mirrored Media collaborated closely with Disney+ to lead the creative strategy and on-site execution of the event, delivering a thoughtfully designed, multi-zone experience. Each element was engineered to ensure intuitive guest flow while creating an engaging, family-friendly environment that brought Disney+ storytelling to life for audiences of all ages.