Pandora transformed a sprawling Coachella Valley estate into the Pandora Charm House—a serene, design-forward oasis just steps from the iconic music festival. The property was completely reimagined, with every detail thoughtfully curated to create a picture-perfect retreat that welcomed media and tastemakers throughout the weekend.

Each of the home’s ten rooms was inspired by a signature Pandora charm, brought to life through themed décor, art, and thoughtful design elements. Upon arrival, guests were welcomed by a vintage white Pandora Cadillac and a retro-inspired oversized sign, an homage to classic Palm Springs motels.

Outside, the expansive backyard set the stage for relaxation and brand immersion. Pandora pink tiles replaced the original outdoor flooring, while custom-fabricated daybeds, life-size charms, branded umbrellas, towels and pool floats, created the perfect lounging environment. The outdoor space also included a custom putting green, bocce ball, and pickleball courts. Guests enjoyed everything from poolside drinks and massages to yoga sessions, catered meals, and nightly s’mores.

The house featured a product salon setup that served as a pop-up charm bar, where guests and influencers created custom festival bracelets and necklaces with the help of Pandora sale associates.

On Saturday, the brand hosted a lively daytime celebration, complete with live music, a full-service bar, charm gifting, and direct transportation to the festival. Pandora’s newest ambassador, Tyla, joined the festivities with her friends and family.

Every detail of the Charm House reflected Pandora’s signature aesthetic, from curated art and furniture to thoughtful branded touches, making it a standout destination for the ultimate festival weekend.