Mattel Debuts the UNO Social Club with Immersive Las Vegas Pop-Up at Palms Casino Resort.

Mattel, a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, brought the world’s #1 traditional card game life with the debut of the UNO Social Club.

UNO Social Club took over one of the city’s most coveted suites inside the Palms Casino Resort in Las Vegas, transforming it into a vibrant, elevated social experience. Guests stepped into a colorful, custom-designed world of branded game tables, playful UNO-themed art and décor, bowling, billiards, live gameplay, and activations — all designed to celebrate connection, competition, and creating memories. Throughout the pop-up, guests could play traditional UNO, UNO Golf™, and UNO Show 'em No Mercy™ in the suite with UNO dealers. 

UNO branding took over the hotel with branded facades and elevator doors, as well as the Las Vegas skyline, with custom UNO animated creative featured on the Palms Casino Resort’s marquee and the towering "tall wall" billboard spanning the side of the hotel. The suite welcomed creators, press, casino guests, and lucky fans for over-the-top gameplay and content creation. One grand prize winner and a guest even scored an exclusive two-night stay in thedecked-out suite.  

The news surrounding the activation and content from the experience went viral captivating fans and the media globally.  With over five decades of game play and continued cultural relevance, expanding UNO into immersive experiences is yet another example of how Mattel is evolving its legacy brands for a new generation, meeting fans where they are and giving them new ways to play, and love, the game.