AdWeek: Here Are the Winners of the Fifth Annual Shorty Social Good Awards

By David Cohen

The winners of the Fifth Annual Shorty Social Good Awards were saluted Thursday night during an invite-only virtual event hosted by actor Arturo Castro.

[caption id="" align="aligncenter" width="309"] Arturo Castro. The Shorty Awards[/caption]

Highlights will be shared on the Shorty Awards site following the event.

The 2020 Impact Honorees are Gary Vaynerchuk and Adam Waheed.

[caption id="attachment_1230896" align="aligncenter" width="301"] Gary Vaynerchuk. The Shorty Awards[/caption]

[caption id="attachment_1230894" align="aligncenter" width="297"] Adam Waheed. The Shorty Awards[/caption]

Vaynerchuk is being recognized for a 12-hour TikTok “streamathon” that raised more than $2 million for charities, while Waheed is being called out for helping to build The Adam Waheed School in Bali, as well his work on the frontlines of the protests earlier this year over the racial divide in the U.S.

The winners of the Fifth Annual Shorty Social Good Awards are:

Best Global Campaign

A Piece of Me

Best Integrated Campaign

Lift Every Voice: Black History Month

Best Mobile Campaign

Lift Every Voice: Black History Month

Best Multiplatform Campaign


Best On a Shoestring Campaign

Joke a Day for MDA

Best Pro Bono Campaign

Men Pay for Toilet Paper in Public Restrooms (Like Women Do for Tampons)

Best Social Movement Campaign

Home Is Here: The Voices of Undocumented People at the Supreme Court

Best in Accessibility

Fostering Inclusive Experiences for Those With Speech Disorders Through My Beautiful Stutter

Best in Animal and Wildlife

Disney The Lion King Protect the Pride

Best in Arts and Culture

Rumors of War

Best in Civic Engagement

Our Power

Best Work for Developing Nations

The Other Bar

Best in Diversity and Inclusion

Dragged: Queen Unique

Best in Education

Lessons of Auschwitz: VR Tribute by School Students

Best in Emergency Relief

The World’s Tallest Donation Box

Best in Environment and Sustainability

The Ash Globe

Best in Gender Equality

Men Pay for Toilet Paper in Public Restrooms (Like Women Do for Tampons)

Best in Human Rights

The Cave

Best Work for Immigration and Refugees

Fortify Rights/Doha Debates Rohingya Instagram Fellows

Best in LGBTQ+

Human by Orientation Pride Site

Best in Medical Research

Global Goal: Unite for Our Future

Best in Mental Health

I May Destroy You

One Call a Day

Best Work for Hunger and Poverty Relief

The World’s Tallest Donation Box

Best in Public Health

Cover Smart. Do Your Part. Slow the Spread.

Best in Racial Equality

Brainwashed by Toons

Best in Social Justice

Brainwashed by Toons

Best in Veteran and Service Support

American Legion Post 483 Community Service Skills Initiative Program

Best in Youth and Family

Lessons of Auschwitz: VR Tribute by School Students

Best in Auto

Subaru Celebrates Pets by Establishing National Make a Dog’s Day

Best in Business-to-Business

IBM + Yara: Building a Digital Farming Platform

Best Consumer Brand

The Virtual National Forest

Best Cultural Institution

Museum’s Closure Due to Covid-19 Opens New Opportunity to Teach Holocaust History

Best in Energy

BMW IconicSounds Electric

Best in Entertainment

Participant’s Fight Forever Chemicals Campaign

Best in Fashion, Beauty and Luxury

Big Yellow

Best in Financial Services


Best in Fitness and Wellness

Paramount’s Sonic the Hedgehog x Unicef Kid Power

Best in Food and Beverage

“Drink Responsibly. #SexResponsibly” from Absolut and Pernod Ricard North America

Best in Government and Politics

The World’s Tallest Donation Box

Best in Healthcare and Pharma

“With Love, Me” Presented by Your Cancer Game Plan

Best in Hospitality and Travel

Marriott International Offers Rooms for Responders During Covid

Best in Live Events

Dear Class of 2020

Best in News and Media

The Endless Letter on Instagram Stories

Best Nonprofit Organization

One World: Together at Home

Best in Retail and Ecommerce

Grove Collaborative Commits to 100% Plastic Free Products, Pushing the CPG Industry Forward

Best in Sports

WWE’s First-Ever No Makeup Photo Shoot

Best in STEM

Tech for America

Best in Technology

Vodacom eSchool – Connecting Learners for a Better Future in a Time of Covid-19

Best in Television

One World: Together at Home

Best Use of Facebook

#stage13 Supports Asian-Owned Restaurants During the Pandemic

Best Use of Instagram

Girls Room

Best Use of TikTok

This Is Quitting

Best Use of Twitter

The Ad Council and Twitter ArtHouse: #StayHome #AloneTogether

Best Use of YouTube

One World: Together at Home

Best in Artificial Intelligence

IBM + Chemonics: Global Health and Intelligent Supply Chains

Best Use of Call to Action

The 2020 Call for Code Global Challenge

Best Community or Employee Engagement

Best Contest or Promotion

JetBlue Healthcare Heroes

Best Data Visualization

The World’s Tallest Donation Box

Best Use of Games

Global Pride Crossing

Best Use of a Hashtag

Kevin Bacon’s #IStayHomeFor Campaign

Best use of Humor


Best Use of Images

Koalas of NYC

Atlanta’s Missing and Murdered: Pieces of Atlanta

Best Use of Music and Dance

Seize the Awkward: “Whatever Gets You Talking”

Best Organic Promotion

Lifting Black Voices UK

Best Use of a Podcast

AARP’s The Perfect Scam Podcast

Coronavirus: Fact vs. Fiction (CNN)

Public Service Announcement

Contagion PSA

Best Real-Time Response

Koalas of NYC

Best Use of Storytelling

The Endless Letter on Instagram Stories

Best Use of User-Generated Content

Best Use of Video

Music Moments

Best Business-to-Business Partnership

Hunger: Not Impossible in Partnership With Salesforce and Postmates

Best Business-NGO Partnership

GroundTruth and No Kid Hungry Partner to Drive Over 11k Visits to Meal Distribution Sites for Covid-19

Best Corporate-Community Partnership

Subway Elevates Communities for Hunger Action Month

Best Influencer and Celebrity Partnership

YouTube Creators for Change on Girls’ Education With Michelle Obama

Best Media Partnership

Best Use of Animations

War: Kids’ Drawings in VR Animation

Best Use of Augmented Reality

Still Here Audio and AR

Best Use of Comedy

We Save Balls

Best Documentary Short

Ktown for All Helping Homeless People in Los Angeles’ Koreatown

Best Use of Livestreaming Video

Best Video Series

“Together at Home” Instagram Concert Series

Best in Virtual Reality

Still Here

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