Barbie You Can Be Anything Shorty Impact Award Winners
Mirrored Media is proud and honored to announce that we have been awarded two silver awards for our Barbie You Can Be Anything series with Mattel.
The campaign won silver in both Social Presence Multi-Platform & Social Campaigns Gender Equality categories.
The Shorty Awards was founded in 2008 as the first award show to honor social media. Powered by Twitter users, the who’s who of the social web were voted on and honored in real-time via hashtags. Since then, the Shorty Awards has matured with the social media industry, honoring the work of brands, agencies, influencers, creators and other social media professionals. The Shorty Impact Awards is an international awards program created to raise global awareness around the positive impact through social media that brands, agencies and nonprofits can have on society.
Barbie is a global icon. Since 1959, the brand has had a monumental impact on girls across the world.
Barbie is much more than a doll, though. The brand aims to inspire the limitless potential in every girl.
Research shows that starting at age 5, many girls develop self-limiting beliefs and begin to think they're not as smart and capable as boys. They stop believing their gender can do or be anything. This is called the Dream Gap, and to help close it, Barbie launched the Dream Gap Project in 2018. This ongoing global initiative gives girls the resources and support they need to continue believing in themselves.
In 2021, the brand took this to a new and unprecedented level with You Can Be Anything – a first-of-its-kind YouTube and Facebook series of inspiring, interactive and educational live streams and virtual meet & greets to empower attendees from all over the world.
Working with prominent female leaders, trailblazers, and influencers, we helped encourage today’s young girls to become the leaders of tomorrow. The cross-generational content featured these role models and fan-favorite influencers allowing us to reach our target demographic in a meaningful way.
The series aired live throughout March; globally recognized as International Women’s Month; for maximum relevance and impact.
You can watch all of the episodes on Barbie Youtube and Youtube for Kids HERE.