BizBash: Sundance 2020: See How Sponsors Welcomed Attendees to This Year’s Film Festival

This year, United Talent Agency expanded its festival footprint, hosting three days of programming at a private residence. Guests, clients, and industry professionals attended a lineup of events such as the agency’s annual brand leaders dinner; Women In Film’s reception panel; and UTA client Issa Rae’s celebration in honor of Creators of Color. UTA Marketing, the agency’s entertainment consulting practice that represents global brands including Cover Girl, Delta Air Lines, General Motors, General Mills, Google, and Lyft, led the agency’s programming this year.

The estate, which offered picturesque snowy views, was converted into a space to host the panels and parties, complete with lounges and meeting spaces. Mirrored Media handled production, along with UTA Marketing, and DJ Mike Deleasa performed at all of the house’s events.

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