TuneCore, the powerhouse independent digital music distribution and music publishing administration service, stepped up its presence in Austin this year with the official launch of DropKloud, an innovative, free app that gives fans VIP access to exclusive artist-curated Kloud content. This unique platform allows fans at SXSW to pick up Klouds from their favorites artists, giving them pre-release tracks, exclusive videos and photos.

DropKloud uses geo-fencing technology, which lets artists drop "Klouds" of exclusive content for their fans to experience at designated locations. Artists and partners curated special Austin-only content for fans, like never-before-heard tracks, behind the scenes video clips and exclusive photos. Fans received new Klouds every day in Austin during the SXSW music festival.  Download the free DropKloud app from the iTunes App Store or Google Play.

Mirrored Media teamed up with TuneCore and DropKloud to activate Klouds throughout Austin, as well as participate in multiple showcases including Nettwerk 30thAnniversary Party at SXSW 2015 @ Maggie Mae's Brooklyn Vegan Day Parties @ Red 7 TuneCore Live: Austin @ Vulcan Gas Company CraveOnline Presents @ Vulcan Gas Company

DropKloud also released the debut episodes of Convenience Store Sessions, a new web series TuneCore created in partnership with Swisher Sweets that provides an up-close and personal look at TuneCore Artists and their music. The initial episodes feature FMLYBND and Olivver the Kid.